Product Concept
“Heritage Remixed.”
The Britannia Fusion Beret is a bold statement piece that merges national identity with avant-garde textile art. It deconstructs the traditional palette of the Union Jack into an organic, tie-dye wool crown, symbolizing the fluid and evolving nature of modern culture. This is grounded by a sharp, geometric polyester headband featuring the classic flag motif. It is designed for the bold individual who values tradition but expresses it through a contemporary, artistic lens.
Color Philosophy
“The Deconstructed Flag”
The color story is a dynamic interplay between structure and chaos, utilizing the classic red, white, and blue in two distinct textures.
Nebulous Crown (Tie-Dye): The 100% wool felt features a “smoke and marble” effect using Crimson Red, Midnight Navy, and Cloud White. This creates a soft, diffused look where the colors bleed into one another naturally.
Structured Band (High-Definition): In contrast to the crown, the headband utilizes crisp, saturated Royal Blue, Red, and White to display the Union Jack flag with precision and clarity, acting as the visual anchor of the piece.
Technical Highlights
Hybrid Material Construction:
Crown: Made from 100% Wool Felt, offering superior warmth, breathability, and a soft, moldable structure.
Headband: Constructed from high-durability Polyester, chosen specifically to hold the intricate details of the flag print without fading or distortion.
Precision Fit (Custom Made): Unlike mass-market headwear, this design prioritizes individual comfort. It is Custom Made to specific head measurements, ensuring a tailored, non-slip fit that sits perfectly on the forehead without leaving marks.
Universal Demographic:
Unisex Design: The bold aesthetic is suitable for all genders.
Age Inclusivity: The custom sizing option allows this specific design to be scaled perfectly for any age group, from children to adults, maintaining the correct proportions of the flag band relative to the wool crown.






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