Product Concept
“Playful Sophistication & Artistic Flair”
This product concept centers on the idea of a “Modern Folk” aesthetic. It takes the classic, chic silhouette of a beret and injects it with a burst of joyful color and artisanal detail. The geometric, patchwork-style embroidery creates a unique, handcrafted feel that is both contemporary and timeless. It’s designed for the individual who wants to add a confident, artistic statement to their look, perfectly balancing a youthful energy with refined craftsmanship.
Color Philosophy
The color palette is a study in “Bold Monochromatic Depth.”
* Base: Vibrant Pink / Fuchsia: The dominant color is a lively, saturated pink that immediately grabs attention. It represents energy, warmth, and a confident sense of femininity.
* Embroidery: Burgundy, Berry & Cream/Gold: The appliquéd squares utilize deeper shades of red and purple to create a rich contrast against the brighter base. The lighter cream or gold stitching adds a touch of brightness and definition, preventing the design from feeling too heavy. This layered approach adds sophistication and visual interest.
Technical Highlights
* Universal Design: This beret is designed for ladies of any age, suitable for everyone from a child to an adult.
* Free Size Fit: The beret is constructed as a “free size” garment, engineered to comfortably accommodate any head size.






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