Product Concept: “Elastic Heritage”
The concept centers on versatility and timelessness. By utilizing a “Free Size” construction, the beret ignores the traditional boundaries of age and gender. It is designed to be a “lifetime piece”—a beret that can be worn by a child and grow with them into adulthood. It reclaims 100% wool not just as a formal material, but as a canvas for self-expression and creative freedom.
Color Philosophy: “The Royal Flux”
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Vibrant Purple & Violet: Historically associated with nobility and creativity, these tones provide a sense of luxury and depth.
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Cyan & Azure Accents: These bright “electric” pops break the density of the purple, creating movement and a sense of energy.
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The Tie-Dye Effect: Because no two tie-dye patterns are identical, the philosophy emphasizes individualism. In a world of mass production, this color story ensures that the wearer is the only person in the world with that specific visual fingerprint.
Technical Highlight
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Universal Fit Engineering: Crafted from high-density 100% wool, the fiber’s natural elasticity is utilized to create a true unisex, free-size fit.
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Adaptive Silhouette: The structure allows for a comfortable grip on a child’s head while maintaining enough stretch and volume for an adult.
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Breathable Warmth: The natural wool provides thermoregulation, making it suitable for various climates, while the dye-setting process ensures the colors remain vivid without compromising the soft texture of the wool.






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