Product Concept: “Wearable Connectivity”
This product redefines headwear by transforming a classic fashion staple into a dynamic marketing interface. It is the fusion of Heritage Craftsmanship (100% Wool Felt) and Modern Utility (Digital Integration).
This is not just a beret; it is a conversation starter and a walking landing page. Designed for brand ambassadors, exhibition teams, and forward-thinking companies, it allows the wearer to bridge the physical gap between an in-person greeting and a digital relationship. A simple scan transfers the onlooker instantly to a portfolio, a contact card, or a brand story, making it the ultimate tool for “Phygital” (Physical + Digital) marketing.
Color Philosophy: “Coral Bloom & Digital Ink”
Base (Salmon Rose / Coral Pink): This soft, approachable hue was chosen to signify creativity, warmth, and modern gender-neutral fashion. Unlike traditional black or navy military berets, this color invites curiosity and stands out in a crowd without being aggressive. It represents the “Human” side of the connection.
Accent (Carbon Black): The QR code is printed in deep Carbon Black to provide the maximum optical contrast required for digital scanners. Philosophically, the black represents stability, authority, and the “Data” side of the connection.
The Balance: The juxtaposition of the soft, fuzzy wool texture against the sharp, geometric lines of the QR code creates a visual tension that captures the eye, ensuring the marketing message is noticed.
Technical Highlights
Material Engineering: Crafted from 100% Premium Wool Felt, ensuring thermal regulation (breathable in summer, warm in winter) and a luxurious hand-feel.
Precision Application: The QR code utilizes a high-definition thermal bond or screen-print technique (depending on your specific method) that maintains readability even on the textured wool surface, resistant to cracking or fading.
Universal Fit Architecture:
Construction: Designed without a rigid band, utilizing the natural elasticity of the felted wool.
Sizing: True Free-Size. The stretch-fit capability accommodates a cranial circumference range suitable for children (approx. 52cm) up to adults (60cm+), making it an ideal “One-Stock-Fits-All” solution for corporate gifting or team uniforms.
Gender Neutral: The silhouette is blocked to a classic round shape that suits masculine, feminine, and androgynous styling.
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